As part of the blog, I wanted to share my experiences that I have had in fashion over the last 18 years... Yes 18 years! Every month I will be shooting an editorial with a team of old colleagues and friends using the clothes I love. Some new...... Some old. For this first one, I wanted ta shoot on the waterfront with a naval feeling, so we used the London Docklands. The mood is very distinguished, but also rugged. Clothes are by A.P.C , Clothes are by A.P.C Stone Island, YMC, Albam, Woolrich and Folk. The Team were amazing and consisted of my good friend Simon Harris and Art Director Kate Goode who I respect and have worked with for years. We were lucky to pull in one of my favourite mens stylists Tanja Martin and her assistant. Video by my bro James Cooper. Hair by Tom Arnett and Grooming by Charli Avery.